Apple's a premium brand, and they make almost uniformly excellent products. If you buy something Apple, even if you a minimum configuration, you have the confidence that you're not getting crap. Unless you buy an iMac that has a hard drive or Fusion drive--which is the standard option for most of ...
One Week Wearing the Apple Watch: Pros & Cons
I’ve had my Apple Watch for about a week. Here are my initial thoughts. Size & model I have the 38mm black sport watch. The size is good for my hand, and because it’s all black, it’s very inconspicuous. I haven’t had one person ask me about the watch; I don’t think anybody even notices it. The ...
Trying On the Apple Watch
Over the weekend we went to the Apple Store on 14th Street and tried on the Apple Watch. Normally you need to schedule an appointment ahead of time to try on the watches, but we just dropped by and the store had some empty slots. The store has huge custom tables made just for the watches: Wood ...
Apple Watch: Do the Journalists Like It?
Journalists have been given a sneak peek of the iPhone, about a week in advance of the order date (which begins April 10th at 3:00 am, East Coast time). Now that they’ve played with the phones for a whole week, what do they think? Here’s a review roundup. Wall Street Journal: Geoffrey A. ...
How the Apple Watch Is Made
Product designer Greg Koenig has written a great article on how the Apple Watch is made. He has looked very closely at Apple’s videos on the making of the watches and used his product design experience to make some educated guesses on how Apple’s manufacturing process works. Apple has used some ...
Apple’s New MacBook: Thoughts on Product Naming
If I may offer a bit of analysis: Over the last several years, Apple has had fairly understandable product naming. "MacBook" was the entry level model, "MacBook Air" was the small-and-light model, "MacBook Pro" was the expensive, powerful model. One of Steve Jobs' significant acts upon returning to ...