This is the second post in a series about how art galleries are using the iPad in their business. Read the first post on galleries and iPad.
The pictura gallery from Bloomington, Indiana had 3 iPads at the Affordable Art Fair, each one mounted in a desktop display holder. One was used exclusively to charge credit cards. They had swiped many cards over the course of the fair and said it had sped up the purchase process.
The other two iPads were set up for visitor use, and had been pre-loaded with images in the photo app. One iPhone was in slideshow mode, displaying a rotation of all the artwork; visitors could pause this at any time to manually look at any image. The other was set up specifically for browsing.
The gallery said that the only issue with having the iPads is that visitors are so used to not touching anything at the AAF that they had to put up a sign in front of the iPads saying “Please Touch”!