We just finished up a development project for a new client–we created custom apps for the iPad, for the client to use at a big presentation to a potential new client.

Each of the 5 iPads was custom configured with the following:

• special lock screen, with the company logo
• illustration for the desktop pattern that fit the theme of the presentation
• 6 apps, including Presentation, Sustainability, About Us, and Market–each one with an individual icon
• Icons on the desktop that link to the client’s websites
• Icons on the desktop that link to the NYSE valuation for the client’s stocks
• Special individual email address to allow the client to send emails and attachments straight to the iPad anytime after the presentation

The apps themselves were the most unusual. When clicked, each app icon launched a PDF file that users could scroll through, and zoom in and out. The PDFs ranged in length from a few pages to a few hundred, and each one was a mix of text, photos, and graphics–which all looked great on the iPads. We standardized the looks and dimensions of all the PDFs so that each one appeared at high resolution and best size when displayed.

Our idea for the customized email addresses was also smart, as it gave our clients a way to keep in touch with the iPad recipients, in order to send updated information and new proposals and additional content.

Who wouldn’t want to receive their own iPad, already set up with tons of useful information, at their next meeting?